COURSE OF THE MONTH: Digital Media Marketing

Digital Media Marketing

Blog Date: 2/13/12

Author: Michael Behan, Business Management Major

Want to dive into the digital media aspect of marketing?

Want to create a relationship with real businesses?

Want to become an expert on Social Media websites?

In Digital Media Marketing students gain the knowledge and skills to build and maintain successful, integrated digital media marketing programs. With clients and businesses progressively more shifting their attention from traditional marketing media like television, radio and print ads, to the Internet, iPads, Smart Phones and other digital media, you will learn how to make online media campaigns a fundamental part of marketing plans. This is a fun, interactive course where you will gain internship-like experience working with a real business and get a real feel for how things are being done in the real world.

Accounting test

Being a student who took accounting in high school, when I saw that it was part of my schedule for my first semester in college I thought it was going to be an easy A. After my first test unfortunately I was sadly mistaken, much like many of my fellow peers who also took accouting in high school. "The test was much more harder than I expected, I figured since I took accounting in high school I'd have a big advantage but I was mistaken," said my fellow classmate Max Dizon. Other students seemed to follow this trend such as my fellow peer Caroline McGaan who said, " I shouldve taken our professors advice and studied the recommened four hours." Even though many students are coming in with accounting experience we have all come to realize college is a different ball game and we must prepare and study just as hard as we would if we had zero accounting experience. Some students, such as Tom Barricelli, who took professors advice and studied for four hours had much of an easier time with the exam. When asked he said, "The four hours of studying was definitely worth it beacuse it prepared me extremely well for the test." This was reflected in his grade because Tom was one of the students to get a higher grade on the test in the class. Ive taken this first test as a learning experience and a chance to grow and do better next time. Instead of relying on knowledge I gained in high school, I will take my professors advice and study the recommended four hours before I take the test.     

By: Freddy Cepeda

Where Would You Rather Work in NYC or L.I.?

Lately, I was discussing the benefits of working in the city. A lot of students prefer to work in Long Island over the New York City. So I decided why not have a blog about the comparison of working in New York City to Long Island. Now, I was born and raised in Brooklyn, N.Y. and going to the city is always a pleasure for me.

First off, just being in New York City and experiencing it first hand is incredible. New York City offers so much and more. Seeing the lights, the tall buildings, historic landmarks, and people can inspire you to dream BIG. So why wouldn’t someone work in the greatest city in the world? Need more convincing? Well, ok. In the city, you can save a lot on transportation. You wouldn’t need a car to survive. New York has the greatest public transportation system in the world. For an $89 ultimate monthly metro card, you can travel as many times you like for thirty days. There are thousands of different restaurants and eatery to satisfy your craving. Also, there are numerous stores to go shopping right after work all within your workplace! From 5^th avenue to Manhattan Mall and everything in between. The nightlife is always on in the city, never missing a beat. With a variety of bars/clubs that offer after hours specials, who wouldn’t love spending a night out on the town in the city with their friends or co-workers? The diversity in the city is amazing. Meeting new people from all walks of life, allows one to gain a better understanding of different cultures and lifestyle.

Commute Times- drastically improved, based on how far from home you work. Without having to rely on public transportation, you can decide when you leave for work or home. With the rising MTA costs, costs of gas and insurance are not too terrible.

Salaries- You're not going to see a ton of 1/4 million dollar salaries on long island. for the big banks and investment firms, yes you need NYC. But, there's nothing wrong with making 80-100K in your late 20s or early 30s. You can always migrate to the city with a few years under your belt

Flexibility- with your own transportation and a job close to home, you'll gain more time with family and extra activities like exercise, community groups, and special events.

Companies- aside from Canon having a major office on Long Island, as well as many large universities, here is a list of the top 10 long island based businesses:

1	Arrow Electronics (ARW)	Electronic parts distribution	$13,577
2	Cablevision Systems (CVC)	Cable TV	$5,927
3	Henry Schein (HSIC)	Medical & dental supplies	$5,153
4	CA (CA)	Software	$3,886
5	Systemax (SYX)	Computer hardware	$2,345
6	American Home Mortgage (AHM)	Mortgage banking	$2,189
7	Pall (PLL)	Fluid filtration	$2,151
8	NBTY (NTY)	Nutritional supplements	$1,931
9	Griffon (GFF)	Diversified manufacturing	$1,712
10	MSC Industrial Direct (MSM)	Manufacturing tools & supplies	$1,423