OK folks. It's time to talk....JERSEY SHORE. For those who haven't read the below article (or others like it), Mike "The Situation" Sorrentino is slated to make $5M by year's end, and more than DOUBLE that by the end of 2011. Where others blurt blasphemy, I contest "SHEER GENIUS." (See Below for original article)
http://today.msnbc.msn.com/id/38814253/ns/today-entertainment/
Now, I know what you're all thinking: "This guy is a joke! Why are you giving him credit?" That's EXACTLY why I'm naming "The Situation" one of the best marketing strategists of the 21st century. He, almost instantly, transformed himself from an over-tanned gym Asst. Manager to a household name and the authority on all things fitness, style, and grooming (otherwise known as Gym...Tan...Laundry). I mean, it's truly hilarious. This man goes to the gym, tanning salons, bars, clubs, etc. and has created a BRAND from it. I love it! He's had his hand in sports drinks, liquor brands, clothing, etc. etc. from doing EXACTLY what he enjoys doing.
Now, if this is so easy, why isn't everyone doing it? With tag lines like "that's the 'situation'" and "fresh to death, " Sorrentino is, by far, one of the most notable television personalities of the past 18 months. He's coined things like "the shirt before the shirt" and has seemingly abbreviated almost every word in the english language. While most people say he's an idiot, I think he's the smartest man in television, today!
Feel free to discuss this marketing master. But, the question I pose is "Will 'The Situation' have insure his washboard stomach like David Beckham and America Ferrara have insured their token right leg and smile, respectively?" Enjoy!
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