Amid the news of Yahoo! removing CEO Carol Bartz, the Wall Street Journal cited 'people familiar with the matter' as stating Yahoo! is willing to sell to the right bidder. As to what the 'right bidder' is, one can only guess. In 2008, Microsft offered Yahoo! $44.6 billion but it flat out refused (Yahoo! was the top search engine at the time selling at $37 a share). Three years later, Yahoo! is selling at $13 a share and only seems to be decreasing even more. Now, finding the 'right bidder' will probably prove to be much harder than Yahoo! executives expect. Of lately, Yahoo seems to be returning to Microsoft in hope of stirring some sort of agreement. The two companies have agreed to have Microsoft's Bing search engine power Yahoo!'s search engine. Although this seems somewhat insignificant, it is small compromises such as these that eventually can lead to the subsidizing of companies. From an outside perspective, Yahoo! either needs to strategically reanalyze itself in hope of discovering new ways to grow, or find said 'right bidder'. Personally, I see Yahoo! becoming a subsidiary of Microsoft in the next few years.
Eric Haslbauer
Eric Haslbauer
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